Jeremy Beasley: Identity design
Photographer Jeremy Beasley needed to re-brand his business which had grown from humble beginnings into a full time wedding photography service. Jeremy’s personal projects including portraiture and photojournalism also needed to fit under the new branding system and be appropriate when interacting with other photographers, curators and gallery staff. A friendly typeface was selected for the minimal logotype. The pared back business card utilised a blind de-boss on an uncoated stock to reflect his professional, unobtrusive approach and warm genuine personality.