Play Streets Australia is a movement to build community, promote health, and make everyday exercise fun and easy. The inaugural Play Street in Melbourne was a pilot initiated by CoDesign Studio – a street in Kensington was closed to car traffic for a day allowing kids to play safely outside with their neighbours.
The brief was to produce something bright, bold, with a fun texta style and colour palette that would appeal to parents as much as kids.
After sketching out a variety of illustrations a 'kit of parts' styleguide was produced for the CoDesign team to implement across a range of collateral, from marketing materials to a website, and downloadable templates for parents.
Client: CoDesign Studio.