CAPITAL REGION FARMERS MARKET
The Capital Region Farmers Market in Canberra wanted to refine their branding to better reflect their fundamental values of authenticity, credibility and sustainability.
The project started with an exploration of iconic farm produce through sketching, and then time was spent refining the balance of negative and positive space.
A solid but friendly slab serif typeface from House Industries was used to complete the logotype.
Completed while at Art Direction Creative, Canberra.